Lesson 4 - Persona and Customer Journey

The assignment was to identify the relevant persona for Volt E-bikes, aswell as mapping the customer journey and touch points. The tools used was Adobe Spark templates.

My persona is this middle aged designer John Harbaugh. He is in his second life crisis and is in the hunt for a new hobby. He is quite wealthy and wants something that will just work for him at all time. He doesn't have much time som it should work whenever he needs it. 

The customer journey, is taken from John's journey as he is in the hunt for a new bike. 

The customer journey identifies a couple of touchpoints like Instagram, website and store. This leads to ideas where Volt E-bike might want to improve to sell more bikes.